Serious runners tend to have a reputation as anti-social and a bit nerdy. Like Star Wars fans, serious runners have their own stories and inside jokes, and talking about their running experiences, running shoes and personal bests really excites them! They are just a tad "nerdy" about running.
This campaign is dedicated to all runnerds.
AWARD WINNER for Advertising Creative Quarterly 55 2019
AWARD WINNER for Typography on Graphic Designers of Canada 2019
I want to thank all the Brooks' brand ambassadors I had to interview for this project.