UNIGNORABLE | Judith Aldama

The active conservationist alpinist prefers products that are local and transparent, ethically sound and environmentally sustainable. DARKWOODS was designed with them in mind.

The all-natural DARKWOODS brand is a premium instant coffee and espresso encapsulated in a cellulose plant-derived capsule.

Its minimalist packaging approach is made with mycelium fungus and derived from local mushrooms and feedstocks. It is locally manufactured, self-assembly, 100% biological yielded and 100% guilt-free.

Don't be afraid if this compact tube falls out of your backpack, because within 5 days, the all-natural quick-dissolving container starts to decompose, completely dissolving in its environment within 1 month.

The active conservationist alpinist prefers products that are local and transparent, ethically sound and environmentally sustainable. DARKWOODS was designed with them in mind.

The all-natural DARKWOODS brand is a premium instant coffee and espresso encapsulated in a cellulose plant-derived capsule.

Its minimalist packaging approach is made with mycelium fungus and derived from local mushrooms and feedstocks. It is locally manufactured, self-assembly, 100% biological yielded and 100% guilt-free.

Don't be afraid if this compact tube falls out of your backpack, because within 5 days, the all-natural quick-dissolving container starts to decompose, completely dissolving in its environment within 1 month.

Statistically, 1 in 3 women will be sexually assaulted by a man in their lifetime, but rarely do men publicly speak out against the issue. Which means that the men who aren’t committing the crime, are ignoring it all together.

I AM THE APP is a private app for men who care about important social issues, like the #metoo movement, but don't feel comfortable speaking out through social media platforms. This app allows you to connect with your closes circle, creating a self-regulated community, where you can discuss hot topics in a private an secure manner.

Founded in 1985, The Roasterie is a Calgary coffee roasting house in Kensington who nourishes a community hub where you can hangout, have real conversations and enjoy the slow-pace life while enjoying premium coffees from around the world.

The brand characteristics of The Roasterie are down-to-Earth, charismatic, hand-made and traditional. The visual identity of the brand needed personality and a handmade feel, hence their Logo was created traditionally on linocut to keep the unperfected, traditional and rustic hand-made feel.

Founded in 1985, The Roasterie is a Calgary coffee roasting house in Kensington who nourishes a community hub where you can hangout, have real conversations and enjoy the slow-pace life while enjoying premium coffees from around the world.

The brand characteristics of The Roasterie are down-to-Earth, charismatic, hand-made and traditional. The visual identity of the brand needed personality and a handmade feel, hence their Logo was created traditionally on linocut to keep the unperfected, traditional and rustic hand-made feel.

Founded in 1985, The Roasterie is a Calgary coffee roasting house in Kensington who nourishes a community hub where you can hangout, have real conversations and enjoy the slow-pace life while enjoying premium coffees from around the world.

The brand characteristics of The Roasterie are down-to-Earth, charismatic, hand-made and traditional. The visual identity of the brand needed personality and a handmade feel, hence their Logo was created traditionally on linocut to keep the unperfected, traditional and rustic hand-made feel.

Vital Farms brings ethically produced food to the table by coordinating a collection of family farms to operate with a well defined set of organic agricultural practices that includes the humane treatment of farm animals as a central tenet.

The task was to create one full-page and two supporting spot illustrations for a corporate brochure that communicates on overcoming diversity, diversifying for success and leaders in environmental responsibility

Choosing to mimic their current style and stay true to their brand values and believes, I illustrated an abstract concept (The tree) that celebrates their growth and the communities they serve. The trunk and its branches representing Vital Farms as a leader in the movement of humane farming practices.

Vital Farms brings ethically produced food to the table by coordinating a collection of family farms to operate with a well defined set of organic agricultural practices that includes the humane treatment of farm animals as a central tenet.

The task was to create one full-page and two supporting spot illustrations for a corporate brochure that communicates on overcoming diversity, diversifying for success and leaders in environmental responsibility

Choosing to mimic their current style and stay true to their brand values and believes, I illustrated an abstract concept (The tree) that celebrates their growth and the communities they serve. The trunk and its branches representing Vital Farms as a leader in the movement of humane farming practices.

Euphoria Cafe is a locally owned and operated coffee shop that acts as a community hug for family and friends to connect. But unlike most coffee shops, Euphoria Cafe is owned by an aviation geek, and the Cafe is the only retailer in Calgary who proudly sells the Gemini Jet models in-store and online.

Using the owner's unique aviation hobby, Euphoria can now elevate itself as a truly unique brand with endless sky-high opportunities to engage with their community and the world!

Are you feeling Euphoric yet?

Euphoria Cafe is a locally owned and operated coffee shop that acts as a community hug for family and friends to connect. But unlike most coffee shops, Euphoria Cafe is owned by an aviation geek, and the Cafe is the only retailer in Calgary who proudly sells the Gemini Jet models in-store and online.

Using the owner's unique aviation hobby, Euphoria can now elevate itself as a truly unique brand with endless sky-high opportunities to engage with their community and the world!

Are you feeling Euphoric yet?

Euphoria Cafe is a locally owned and operated coffee shop that acts as a community hug for family and friends to connect. But unlike most coffee shops, Euphoria Cafe is owned by an aviation geek, and the Cafe is the only retailer in Calgary who proudly sells the Gemini Jet models in-store and online.

Using the owner's unique aviation hobby, Euphoria can now elevate itself as a truly unique brand with endless sky-high opportunities to engage with their community and the world!

Are you feeling Euphoric yet?

The active conservationist alpinist prefers products that are local and transparent, ethically sound and environmentally sustainable. DARKWOODS was designed with them in mind.

The all-natural DARKWOODS brand is a premium instant coffee and espresso encapsulated in a cellulose plant-derived capsule.

Its minimalist packaging approach is made with mycelium fungus and derived from local mushrooms and feedstocks. It is locally manufactured, self-assembly, 100% biological yielded and 100% guilt-free.

Don't be afraid if this compact tube falls out of your backpack, because within 5 days, the all-natural quick-dissolving container starts to decompose, completely dissolving in its environment within 1 month.

The active conservationist alpinist prefers products that are local and transparent, ethically sound and environmentally sustainable. DARKWOODS was designed with them in mind.

The all-natural DARKWOODS brand is a premium instant coffee and espresso encapsulated in a cellulose plant-derived capsule.

Its minimalist packaging approach is made with mycelium fungus and derived from local mushrooms and feedstocks. It is locally manufactured, self-assembly, 100% biological yielded and 100% guilt-free.

Don't be afraid if this compact tube falls out of your backpack, because within 5 days, the all-natural quick-dissolving container starts to decompose, completely dissolving in its environment within 1 month.

Statistically, 1 in 3 women will be sexually assaulted by a man in their lifetime, but rarely do men publicly speak out against the issue. Which means that the men who aren’t committing the crime, are ignoring it all together.

I AM THE APP is a private app for men who care about important social issues, like the #metoo movement, but don't feel comfortable speaking out through social media platforms. This app allows you to connect with your closes circle, creating a self-regulated community, where you can discuss hot topics in a private an secure manner.

Statistically, 1 in 3 women will be sexually assaulted by a man in their lifetime, but rarely do men publicly speak out against the issue. Which means that the men who aren’t committing the crime, are ignoring it all together.

I AM THE APP is a private app for men who care about important social issues, like the #metoo movement, but don't feel comfortable speaking out through social media platforms. This app allows you to connect with your closes circle, creating a self-regulated community, where you can discuss hot topics in a private an secure manner.

The active conservationist alpinist prefers products that are local and transparent, ethically sound and environmentally sustainable. DARKWOODS was designed with them in mind.

The all-natural DARKWOODS brand is a premium instant coffee and espresso encapsulated in a cellulose plant-derived capsule.

Its minimalist packaging approach is made with mycelium fungus and derived from local mushrooms and feedstocks. It is locally manufactured, self-assembly, 100% biological yielded and 100% guilt-free.

Don't be afraid if this compact tube falls out of your backpack, because within 5 days, the all-natural quick-dissolving container starts to decompose, completely dissolving in its environment within 1 month.

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Design for Good #Unignorable

Sometimes local issues can be hard to see. The #Unignorable birdcage was created in collaboration with United Way and was part of the Public Design Program at AuArts.

My preliminary design team was Megan Edwards, Yunjae Lee and Gina Jin Shin. I also want to acknowledge the help of Julian Zwack and Bill Hornecker for their guidance and 3D skills.

Designed to be an immersive and interactive experience meant to create the same feelings of isolation, helplessness, and uncertainty that thousands of Calgarians are experiencing in our community, the birdcage served as an engagement and educational piece to bring awareness about United Way's goal, which is to create awareness and ignite empathy so that people are able to get a better understanding of those who live with these challenges on a daily basis.

A special thanks goes to Dirk Dorenbos of Access Anywhere, Joel Hawkins of True Mettle, Ben Hart of the Sait School of Transportation, and Sherwin-Williams for donating their time and resources to help us make this installation a reality.

The Concept:

Credits:

Project Manager and Art Direction: Judith Aldama

Art Direction and Designer: Megan Edwards

Designers: Gina Jin Shin and Yunjae Lee

3D Modeler: Julian Zwack

Mentor: Bill Hornecker

Builders: Kirk Dorenbos and Joel Hawkins

Client: United Way

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