Design for Good #Unignorable

Sometimes local issues can be hard to see. The #Unignorable birdcage was created in collaboration with United Way and was part of the Public Design Program at AuArts.

Designed to be an immersive and interactive experience meant to create the same feelings of isolation, helplessness, and uncertainty that thousands of Calgarians are experiencing in our community, the birdcage served as an engagement and educational piece to bring awareness about United Way's goal, which is to create awareness and ignite empathy so that people are able to get a better understanding of those who live with these challenges on a daily basis. 

Although I chose to manage and bring this project to life for United Way's Campaign, I want to acknowledge the collaboration and team work of my preliminary design team: Megan Edwards, Yunjae Lee and Gina Jin Shin. Also the guidance and 3D skills of Julian Zwack and Bill Hornecker.

Finally, a special thanks goes to Dirk Dorenbos of Access Anywhere, Joel Hawkins of True Mettle, Ben Hart of the Sait School of Transportation, and Sherwin-Williams for donating their time and resources to help us make this installation a reality.

The Concept:

Project Team Credits:

Project Manager and Art Director: Judith Aldama

Conceptual Designer: Megan Edwards

Designers: Gina Jin Shin and Yunjae Lee

3D Modeler: Julian Zwack

Mentor: Bill Hornecker

Builders: Kirk Dorenbos and Joel Hawkins

Client: United Way

© 2020 Judith Aldama