GoEco is an eco-tourism company with ethical volunteer projects abroad. Their goal is to inspire people to travel, volunteer and give back.
How can GoEco create an abroad recruitment campaign using a single social media platform and target millennials? Everybody's living vicariously on the internet. Time to get out and see the world and make a difference.
The SEE YOURSELF campaign was created with the instagram crowd in mind and gives the user a fun and interactive filter to share with others through their stories. After taking a selfie, the viewer selects the fur preferred, the image reimagine. Then being linked to more information to GoEco's Instagram feed. The offer to participate, to volunteer (the objective).
Art Direction and Design by Judith Aldama
Face Art by Amandamazing
Photography by Brett Gilmour Photography