GoEco is an eco-tourism company with ethical volunteer projects abroad. Their goal is to inspire people to travel, volunteer and give back.
How can GoEco create an abroad recruitment campaign using a single social media platform and target millennials? Everybody's living vicariously on the internet. Time to get out and see the world and make a difference.
The SEE YOURSELF campaign was created with the instagram crowd in mind and gives the user a fun and interactive filter to share with others through their stories. After taking a selfie, the viewer selects the fur preferred, the image reimagine. Then being linked to more information to GoEco's Instagram feed. The offer to participate, to volunteer (the objective).