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The Lazy Loaf and Kettle is a down-to-Earth, rustic cafe that offers a large variety of comfort simple foods. Relying on generational recipes from the family recipe box, they have built a loyal customer base. 

To stay true to their values, I aimed to create an inspired retro identity that is simple and hand-made without being a radical departure from their current brand image and brand style. 

I was interested in capturing the 'small-town-diner' charm that evokes a strong feeling of 'village comfort' and community. 


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