THE ROASTERIE - BRAND IDENTITY
Founded in 1985, The Roasterie is a Calgary coffee roasting house in Kensington who nourishes a community hub where you can hangout, have real conversations and enjoy the slow-pace life while enjoying premium coffees from around the world.
The brand characteristics of The Roasterie are down-to-Earth, charismatic, hand-made and traditional. The visual identity of the brand needed personality and a handmade feel, hence their Logo was created traditionally on linocut to keep the unperfected, traditional and rustic hand-made feel.
Project Deliverables: Brand Identity, Photography.
Project Role: Art Director and Graphic Designer
Photography: Brett Gilmour Photography