UNITED WAY - #Unignorable CAMPAIGN
Sometimes local issues can be hard to see. The #Unignorable birdcage was created in collaboration with United Way and was part of the Public Design Program at AuArts.
Designed to be an immersive and interactive experience meant to create the same feelings of isolation, helplessness, and uncertainty that thousands of Calgarians are experiencing in our community, the birdcage served as an engagement and educational piece to bring awareness about United Way's goal, which is to create awareness and ignite empathy so that people are able to get a better understanding of those who live with these challenges on a daily basis.
Project Role: Creative Director and Project Manager
Project Setting: In-House, Alberta University of the Arts (AuArts)
Metal Work: Dirk Dorenbos, Joel Hawkins
Paint Work: Sherwin-Williams
Preliminary Visual Team: Megan Edwards, Yunjae Lee and Gina Jin Shin
Preliminary 3D Concept: Julian Zwack and Bill Hornecker