PATAGONIA - WORN WEAR
Worn Wear is Patagonia's program that keeps gear in action longer. Why extend the life of gear? Because the best thing we can do for the planet is get more use out of the stuff we already own, cutting down on consumption.
How can Worn Wear be relevant and reach out to a younger demographic to ensure the success of their program and their life's mission: to save the planet?
Project Role: Art Director and Lead Illustrator
Project Setting: In-House, AuArts