Worn Wear is Patagonia's program that keeps gear in action longer. Why extend the life of gear? Because the best thing we can do for the planet is get more use out of the stuff we already own, cutting down on consumption.

How can Worn Wear be relevant and reach out to a younger demographic to ensure the success of their program and their life's mission: to save the planet?

Through the use of hand-made, distressed and imperfect illustrations, Patagonia's Worn Wear program brings delight and a fresh approach to the next generation of nature enthusiasts while remaining true to their humane and minimalism lifestyle.

The wrapping paper, tags and tote bags used are made from recycled clothing and other materials.

© 2020 Judith Aldama